Wife Swap?...or child abuse?

Tonight I had the misfortune to watch Wife Swap on E4.

The visiting wife was adamant that the little boy (Frankie) was going to be in bed at 7pm regardless of whether or not he was tired.

The poor little boy was crying so much that it was obvious that he was really really distressed. He was being forced into bed earlier than he was used to, in a manner that he was not used to, by a complete stranger and was told that he couldn't have his father. He was so hysterical that I, as a parent, was sure that he was going to be sick.

She wanted the father to spend more time with the children yet is happy to deprive a little boy of his father at a time when his mother is absent and he is struggling to make some sense of what has happened in his life.

Since when has it been acceptable to manipulate and abuse children in the name of entertainment?

The relevant companies, and individuals involved, should be ashamed of themselves.